The AI Win–Loss Course for Sales is designed to help sales professionals transform raw conversation data into revenue-driving insights. Participants will learn how AI analyzes sales calls, proposals, and client feedback to detect patterns that shape buying decisions. The course begins with foundational concepts, explaining how AI uncovers the true reasons behind wins and losses. Learners will then explore how to capture, clean, and prepare sales data for AI platforms, followed by hands-on practice with text analysis techniques such as keyword extraction, topic modeling, and pattern recognition. The program also explains how sentiment analysis reveals buyer emotions, motivations, and hesitation points. Finally, students will learn to visualize AI insights and convert them into persuasive positioning, objection handling, and playbook updates. By the end of the course, sales teams will be equipped to create smarter pitches, standardize winning behaviors, and consistently improve close rates.